About
Frontend developer and digital strategist, moving toward public-purpose work.
Thom is a frontend developer and digital strategist with seven years of experience delivering accessible, high-quality web work across education, publishing and small-business sectors. He partners with companies, global non-profits and clients across the UK, North America and Australia - and is completing a Politics and Policy degree alongside it.
I'm Thom - a frontend developer and digital strategist based in Southeast Queensland. Over the past seven years I've built and maintained accessible, high-performing web content across education, publishing and small-business sectors, working hands-on with WordPress, Squiz Matrix, Shopify and a handful of headless CMS platforms.
A keen learner, I'm completing studies in English Literature, Politics and Policy, and will continue in to a Masters of Secondary teaching. building on earlier study in economics, law, quantitative methods and human rights. I'm increasingly interested in where digital capability, communication and systems thinking can do the most good - particularly in public-purpose and non-profit work.
I grew up between Australia and Singapore and now live and work remotely from regional Queensland, which shapes how I think about access, infrastructure and who digital work is really designed for.

Experience
Selected experience
- Jan 2023 – Present
Founder & Frontend Developer, OptimaticAustralia
Builds and supports WordPress and Shopify platforms for small and medium businesses, combining semantic frontend development, accessible content structure, performance, technical SEO and ongoing platform maintenance. Reviews existing websites for usability and accessibility problems and translates findings into practical improvements.
- Feb 2022 – May 2023
Web & UX Specialist, Oxford University PressUK
Coordinated the development and governance of a global employee learning portal built with WordPress. Supported Squiz Matrix publishing and contributed to responsive interface improvements, accessible content structure, technical SEO, metadata, image standards, quality assurance and guidance for content stakeholders.
- Nov 2019 – Dec 2022
SEO Strategist, This is LDUK
Led content and technical SEO campaigns for clients based primarily in London, UK and New England, USA.
- Nov 2017 – Present
Web Administrator, Optimise LearningGlobal
Manages the website of an online tutoring company with reach across Europe, Asia and Oceania, including a custom learning portal.
Projects
Projects and publications
Beyond this site, Thom's work lives across a few places.